All of the leading advertising agencies formerly were headquartered in The Big Apple, along popular Madison Avenue in the center of Manhattan’s financial area. If you watch the HBO show Mad Men (since acquired by another network in syndication) you’ll begin to see the fictional characters doing just work at fictional firms on Madison Avenue, thus the definition of “Mad” Men. In the 50s and 60s the major advertising agencies were all run by men and it had been a total boy’s club that females weren’t permitted to enter, except as assistants or receptionists. These gentlemen chain smoked at their desks all day long and drank heavily every night while wining and dining customers at elegant dining establishments and pubs.
Days past are gone and the majority are glad for that, specifically women and minorities who now play a much bigger role in the present top 10 eCommerce companies in the world. Everything has changed significantly in the last 20 years. Graphic Designers were often treated like technical flunkies and were often not offered the chance to rise above Art Director position. All of the Creative Directors (CDs) originated in the copywriting divisions and once you’re a CD, you might hope to create partner or V.P. with a couple of years of unbelievably extended hours and efforts under your belt.
Today’s major advertising companies are those who have caused it to be through in the period of the net and have changed their services to suit the cyber world’s heavy demands. 30 years back ad companies did not have computers. Typesetting was accomplished yourself with press on type that you bought at the Art supplies store. Typefaces were limited and you must be very wary that you didn’t screw up or else you had to begin once again. Lord forbid that the Account Executive or possibly the client modified the headline at ab muscles last minute. Deadlines were extremely tight back the former days and you had a need to manually create fifty to at least one hundred ads in one day (and all night) for distribution the following morning to the newspapers.
Obviously nowadays every one of the major advertising companies possess leading edge computer systems, mostly Mac but several PCs too. The employed small armies of Graphic Designers who utilize software like InDesign and Photoshop CS.
Most of the major advertising firms now also perform online advertisements and which means that the artists have to have proficiency in HTML, Flash, Dreamweaver, along with other website building software. By being so technical a few of the artistic side of the craft has surely suffered. But since the airwaves are slammed and full of a lot of images along with loud attention hogging banners, the major advertising agencies have to be much more resourceful than previously in their attempt to get their client’s message through with their target viewers. Most advertising campaigns cost so much that the advertising companies utilize focus groups for responses before investing any money.
Although methods and technologies have developed through the years, the goal of major advertising companies worldwide have remained the exact same and that’s sell far more products for their clients.